Stay ahead in a changing world
"Inspire team members to apply business concepts that help put your strategy into action – fast."
Success is a moving target. How do you get all your people behind your strategy in a marketplace that is rapidly changing? In the Celemi Enterprise™ business simulation, six companies compete for the same customers in a dynamic marketplace.
Participants take on the roles of the management team – comprised of Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control. The main challenge is to build, and successfully execute a strategy that leads to winning results.
Teams embark on a business adventure with promises of risks and rewards where they have to be on their toes and think strategically to succeed.
Celemi Enterprise challenges participants to deal with uncertainties and balance short-term results with long-term value. The teams need to:
- Target and sell to preferred customers.
- Meet customer demands by developing an attractive and profitable product portfolio.
- Deliver with excellence by getting the most out of people and processes.
- Create strong, sustainable brand value.
- Keep track of financial results – both short and long term.
The certified facilitator uses a software program to perform a detailed yearly analysis and comparison of the teams’ performances along a range of objective factors. This leads to intense discussions and links to participants’ experiences in their own business life.
At the end of the simulation, there is a next-step exercise where people are invited to draw conclusions about their own areas of responsibility. This ensures that the simulation experience results in sustained, useful knowledge.
Who benefits?
- Senior and middle managers at large enterprises with a product and service offering can use the simulation to put strategy into action – fast.
- Co-workers gain a common understanding of the
big picture as well as of how they as individuals
can contribute to the company’s competitiveness.
- Managers responsible for training can use the simulation for hands-on, interactive education, and for communication of company strategy.
Key results
- Participants gain a common frame of reference of
the overall business situation, which they absorb
and understand quickly.
- Offers a mental model of how the business works,
what the priorities are and how to move forward.
- Encourages people to explore and discover the key value drivers of the business and their relative impact on the organization.
- Helps participants identify potential for
improvement and how they can contribute to
strategy via their own role in the organization.
- Inspires people’s desire to make a difference.
Key concepts
Attracting the right customers
Customer needs, values and preferences
• Customer segmentation
Using resources wisely
Tangible and intangible assets
• Knowledge management
• Shareholder value
• Financial indicators, good and bad costs
Prioritizing based on the right information
Product lifecycle
• Rolling forecast
• Balanced scorecard
• Capacity utilization
• Benchmarking
Staying competitive in a changing market
Value propositions
• Pricing and product portfolio
• Positioning and branding
• Operational efficiency
• “Red and blue oceans”
• Market intelligence
