HMD/Kontro Sealless Pumps, a company that designs, manufactures and supports industrial sealless pumps, operates in a changing – and shrinking market. The senior management team needed a conceptual platform to support their strategic discussions on how to stay competitive. The conceptual framework of Celemi Performance™ helped the management team focus on key topics and find the opportunities in the market. Follow-up discussions after the simulation resulted in a new five year strategic plan of how to move forward and how to adjust the value proposition to stay competitive.