When BE Group, a leading trading and service company in steel, stainless steel and aluminium in the Nordic region, wanted to enforce their current strategy in a two-day meeting with the top management team, they chose Celemi Enterprise™ as the framework for their meeting. The top managers from the group, countries and functions discussed strategic issues such as cash flow, value added services, focusing on chosen customer segments and encouraging and increasing co-operation across country borders. Real life success stories were used in debriefs to connect the learning points from the simulation to achievements made so far. Follow-up discussions on how to move forward enforced the messages of the simulation.
“The simulation enforced and clarified our messages about strategic prioritizations. It created a high energy level and many stimulating discussions.”
Lars Bergström, CEO BE Group