Make sure everyone understands the importance of marketing and branding your business in local markets in line with corporate strategy. During this highly engaging simulation, teams of participants enter a fierce battle for business in a marketplace that is home to four competitors.
Participants must coordinate local marketing activities with head office strategies and policies; monitor customer and competitor behaviors; and adjust activities as needed—without jeopardizing corporate strategy. Ideal for anyone who must make strategic marketing decisions in organizations with widespread sales and distribution outlets.
Time:
Key themes: |
1 day
Positioning, marketing, branding, strategic decision-making |
Read more about it! Download pdf:
English
French
German
Spanish
Swedish
Other Business Simulations
Questions? Contact us