Built as a “lighter” version of Celemi Livon, this simulation helps everyone in a sales or distribution business understand the importance of corporate positioning in a local marketplace.
Like Livon, participants compete in teams for market share, with an emphasis on communicating clear, consistent messages to customers in order to define and secure a distinct market niche. Ideal for launching new products or brands.
Time:
Key themes: |
4 hours
Positioning, pricing, image, branding
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